Pitches from brand new acts not tied to a public relations company are unarguably the ones that catch the most skepticism from journalists & PR representatives alike. Given that you’re fortunate enough to not be passed over any sort of mistake you make will automatically placed under an industrial-strength microscope. These five examples NOT being in you pitch does not guarantee you’ll get a response but however it will better the likelihood of receiving a response.

1. The pitch with too FEW details

“Hey, I’m so-and-so, and here’s a link to my new music. Check it out! Hope you enjoy.” This doesn’t explain what style of music you play, where are you from, what the rep is ‘in for’ here? Not including a bio, photo, links to music, or anything else will pretty much eliminate all credibility with journalists.

2. The pitch with too many details

  • Conciseness is key.
  • Don’t provide every minute detail about your recording.
  • If it’s multiple artist’s, keep the bios short.
  • The fewer links the better. Just the best & latest works.

3. The pitch bogged down by excuses

If you need to explain that your demo is terribly rough, but you sound much better live, consider recording a new track instead. Don’t send photos with a side note mentioning two of the players are no longer part of the band. Any kind of excuse about what is or is not included in your email just draws attention to what you’re lacking.

4. The pitch that undersells the band

Don’t apologize for your newness. If you lack recognition but are part of relatively unknown, yet thriving, niche scene play that up. Reps are always looking to break new movements and trends.

5. The pitch that oversells the band

Don’t come off as if you don’t need a help when you actually do. Acting like you’re obviously deserving of it all won’t help you actually attain a thing.

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