Blog | 5 Types of “Bad” Pitch E-Mails Indie Musicians Should Avoid #W2TM

Pitches from brand new acts not tied to a public relations company are unarguably the ones that catch the most skepticism from journalists & PR representatives alike. Given that you’re fortunate enough to not be passed over any sort of mistake you make will automatically placed under an industrial-strength microscope. These five examples NOT being in you pitch does not guarantee you’ll get a response but however it will better the likelihood of receiving a response.

1. The pitch with too FEW details

“Hey, I’m so-and-so, and here’s a link to my new music. Check it out! Hope you enjoy.” This doesn’t explain what style of music you play, where are you from, what the rep is ‘in for’ here? Not including a bio, photo, links to music, or anything else will pretty much eliminate all credibility with journalists.

2. The pitch with too many details

  • Conciseness is key.
  • Don’t provide every minute detail about your recording.
  • If it’s multiple artist’s, keep the bios short.
  • The fewer links the better. Just the best & latest works.

3. The pitch bogged down by excuses

If you need to explain that your demo is terribly rough, but you sound much better live, consider recording a new track instead. Don’t send photos with a side note mentioning two of the players are no longer part of the band. Any kind of excuse about what is or is not included in your email just draws attention to what you’re lacking.

4. The pitch that undersells the band

Don’t apologize for your newness. If you lack recognition but are part of relatively unknown, yet thriving, niche scene play that up. Reps are always looking to break new movements and trends.

5. The pitch that oversells the band

Don’t come off as if you don’t need a help when you actually do. Acting like you’re obviously deserving of it all won’t help you actually attain a thing.

Book: “The Independent Music Grind” Part 1 By @UrbanThreshold Is Out Now #Hiphop #W2TM

 

The “Independent Music Grind” By Jesse Atkinson is a step by step guide to success for independent music artists and producers coming up today. The book discusses in detail about how independent artists and producers can monetize their music movement and start making money now. It’s available for download at http://www.indiemusicgrind.com or click the picture above for the direct link.

New Song: Confrontation – Cy Extra Money (North Carolina) By @NamesR4Friends #W2TM

 

NTDGAFAN Cover

 

After taking a break from his freestyles for a few weeks, NC spitta Cy Extra Money releases his new single ‘Confrontation’. This is the latest from his upcoming album N.T.D.G.A.F.A.N. (Niggas That Don’t Give A Fuck About Nothing), which will be released via 8/17 Studios/UpSouth Musik

“Every action has a reaction and sometimes your action can lead to a confrontation.”

Blog: Interview + 2 NEW SONGS With @Chev_Robinson 1/10 By @NamesR4Friends #FromDaBottom2Stardom #W2TM

chevy
 
 
 
What’s the next move for you that you working on right now?
 
Right now I’m currently working on a Ep and an Album. The Ep will be some free music just to drop to get people ready for the Album!
 

 

 For those that don’t know you us to rap under the name the infamous swagg what inspired the change?

 
 
I went through an identity crisis once my brother passed away, I wasn’t sure if I wanted to keep my name or change my name to infamous dysh for my brother or even use an old nickname of my fathers. after a while I realized I was gonna be more honest and genuine with my music and give people me..the real me. so I decided to do the same with my name.
 
 
How do you get in the zone before you record because a lot of your music is deep?
 
I don’t really have a process or anything to get in the zone. writing, recording, shooting videos. everything feels so natural to me now at this point I’m always in my zone when it comes to music. it really has become 2nd nature to me.
 
What project will the October 22 track be featured on?
 
 
My Ep dropping soon!
 
Who is an artist that you would say inspired your music? 
 
2pac. his message and ideas are something that still live on and exist. i want my legacy to continue similar after im gone.
 
Any artists you looking forward to working with on your next project?
 
honestly im so content with my circle. I don’t feel the need  to include too many features on my next project. No cockiness but im very confident with everybody apart of Black Military
 
What’s the movement behind ya music these days I know you Dysh Life but I know you rep glock city & Black military?
 
DyshLife will always be the legacy i carry for my brother. Glock City is at heart and will always be my family before anything but now i rep B3M (Black Military Music Mafia) Proud to say I feel as if im running with the strongest musical team in the Lehigh valley.
 
 
When you did the control freestyle did you think you was going to get over 25000 views so quickly?
 
HELL NAH! I seriously wrote it knowing it was gonna cause some buzz and make some people feel some kinda way but I didn’t even have my mind-set on trying to reach that many views that fast. blessed it happened though because im glad the message reached more people than I intended.
 
Why should we support your music?
 
I don’t feel like I should say im a real nigga but my music is real and anyone who listens and can connect will vouch for me after they hear a song. I don’t do it for material gain I truly make music to touch the souls of people in struggle.
 
How do you keep your self hungry musically to focus on the bigger picture? 
 
Put God first and keep the love of music my main priority before I put a dollar sign in front of it and begin to make songs with less meaning and purpose only to make money.
 
 
Check Chevy music on Datpiff Under The Infamous Swagg & Chevy Robinson also check his videos on YouTube below is 2 new songs as well as 2 classic videos.
 
chev2
 
 
 

 

Quick Networking/Business Advice by @SLEEPTILLNOON #w2tm

(*this advice can/should be applied at all times)

Networking may be an unattractive word but it’s totally necessary and can be really fun if you actually but effort into it. (oh, and lucrative) now some of these ideas or concepts i’m going to touch on aren’t set in stone, nor does me listing them mean i don’t still fall victim to not following them sometimes.

  1. it’s best to understand risk($$$, business, relationships, health, etc.) and correctly develop an exit strategy to cover yourself and manage said risk.
  2. diversify your bonds. talk to different people, go to different places. (even try new foods) it’s better to have you hands be on a bunch of things than weight your wellbeing on one thing.(don’t put all your eggs in 1 basket ring a bell?)
  3. keep costs as low as possible. the less you spend on stuff that doesn’t at least help make you money the better.
  4. rebalance your situation when necessary. take a step back and manage everything you’ve got your hands into and trim the fat or keep on rockin’.
  5. avoid silly behavioral mistakes. a bad or childish attitude which can account for a lot of straight up L’s for yourself. Success is about discipline and behaving correctly at least when it comes to business.

in closing, when it comes to working with people the only person who’s going to lose out by being naive is you, so try to not navigate the world with ‘their’ ideals or with horse blinders on.

additionally, you can’t go wrong heeding the words of the only Christopher we acknowledge. RIP. 

#CHICAGOtalent :: Blu Cap of L.O.C.A.L.$ By @SleepTillNoon

Rap artist/graphic designer ‘Blu Cap’ of the Chicago collective “L.O.C.A.L.$” comes across as a bit of a black sheep compared to the showcase of talent to emerge from the windy city as of late, but the way he dictates his flow over homegrown instrumentals from other Chi natives shows he has no problem marching to the beat of his own unconventional drum. Blu’s most recent visuals for his song “Me” posted above.

Soundcloud: https://soundcloud.com/k-lucki

Interview: On @BurassiApparel By @SocialToro #W2TM #ClothingLine

This Tuesday, we’re honored to announce that we had the pleasure of interviewing the founder of the New York City based clothing brand: Burassi. As stated on his website, the brand “was created to promote and inspire people to follow what they love, and to never stop chasing it. Some people dream of success while others wake up and work hard at it. No one can make things happen but you. The Burassi Lifestyle.”

The 19 year old is able to design his clothes, brand and market them, ship out, all while juggling his collegiate studies at the same time. His intelligence surprised us, and even in off-topic conversations he presented himself as a down-to-earth guy that keeps himself busy not just dreaming, but doing.

With his newly released Fall/ Winter line, we found some time to get an unfiltered interview with Greg and realized that there’s a lot more thought that goes into running a successful clothing label. Lets jump right in with Burassi.

BurassiNewYork copy

1)

SocialToro | So lets say were in an elevator with limited time, who are you and what is your business / brand about?

Burassi Apparel | My business is a New York City based clothing brand called “Burassi” that I started almost 2 years ago at 17 years old and have since sold to almost all 50 states and over 10 other countries.  It was created to promote and inspire people to follow what they love, and to never stop chasing it. Some people dream of success; while others wake up and work hard at it. No one can make things happen but you. This brand is my story.

2)

ST | What made you venture into the clothing industry? Was it about the entrepreneurship lifestyle, the creativeness of designing and branding your product, or the act of marketing your product? One, all or mix?

BA | Basically throughout my senior year of high school I started getting interested in the industry.  I would check out what items the top brands were putting out and seeing what brands kids were wearing in my school.  I was always extremely interested in business and the possibility of starting my own business.  For a while I had been tossing around the idea of starting a brand and after a few months of doing my own research and figuring out how everything could be done, I decided to go for it.  I was 17 years old at the time and had decided to start a clothing brand for two reasons.  One reason was because it would be the perfect way to get some experience running my own business.  The other reason was that with a clothing brand, I felt like it was a perfect way I can help inspire other kids.  I had read and seen many entrepreneur success stories prior to this and wanted to show what I’ve got too.  We honestly have such a great amount of access to the world around us and everyone is connected to each other somehow.  Anyone can start something and anybody can be something.  Through networking and utilizing the power of the Internet, anything is possible if you put the work and time in.  Here I was, just a 17-year-old kid with a dream and this brand was my story.

SocialToro - Burassi 1

3)

ST | So lets talk about marketing for a minute. You’ve obviously done well as a young entrepreneur, and your designs and brand are on point. For the sake of the topic, how do you rank the importance of traditional marketing (print, ads, radio), digital marketing (blogs, social media, forums), and word of mouth on a 1-10 scale?

BA | Marketing the brand right was something I really focused on.  I like things done properly and with a plan.  Never try to create something without a plan, it most likely won’t work out.  I was always a very observant person and took notice of many things around me.  The way I work is very influenced by what I’ve seen people do and what has been successful.  Right now I wouldn’t say marketing by print, ads, and radio is dying, I would say they are just less effective in certain industries.  With the younger generation, if you want to make an impact through marketing, the obvious choice is through social media.  For Burassi, I’ve only used twitter and Instagram to promote the brand.  It’s pretty clear that digital marketing is the best method right now.

SocialToro - Burassi 2

4)

ST | So we can agree that digital marketing is an important factor to a brand or products success. So what are your go-to platforms that you use to promote yourself? And what is your reasoning behind them? Is it a time issue or is it because you see potential in the untapped markets of certain platforms?

BA | Like I said in my last answer, the only platforms I use are twitter and Instagram.  These are the best way to promote the product and connect with the audience.  It’s extremely easy to communicate with all your followers and it’s almost instant when providing new information or updates to your followers.  I can’t think of a better system to promote a brand.

5)

ST | So you’ve amassed an impressive following base of almost 9,000 to date on Instagram. Without exposing your secrets and tricks, what is one tactic you use to make not only your followers into customers but into returning customers?

BA | I really try to answer and communicate to all my followers and have good communication.  I find that they really respect that because its something that these bigger brands cant necessarily provide.  I’m the one who answers the questions on emails and run the social network pages, so when someone is asking a question, they are talking to only one person, which makes things simpler as well as helps create a better relationship between the customer and the brand.  I also find it interesting because most of the times I find myself communicating with someone all the way across the country or even in a different country.  What started with a dream, and now I’m meeting and networking with people all around the world in just a matter of months.  Creating positive relationships is definitely key to a striving business.

SocialToro - Burassi 3

6)

ST | What is your personal view of the art and demise of hash tagging?

BA | I’m not too into it.  I put some hash-tags on the Instagram pictures but its usually only one or two that are relevant to the picture.  It’s not one of the most effective ways of marketing.  The hash-tag that is most relevant is the #burassi hash-tag which allows people to see that people are wearing our products and organizes all the pictures into one place.

SocialToro - Burassi 4

7)

ST | After looking through your website, it seems to us you like to stay simple and stick to the point. How has having your own website helped your business? Have you ran into obstacles? And what are your views on the legitimizement of a business that has a website compared to a business that only has a Spreadshirt, or Big Cartel storefront?

BA | Yes, simplicity is brilliance.  I think I got that from Nicky Diamonds? But anyways, when you keep things simple then it’s easy to understand and is straight to the point.  People are less patient these days and may only give you a few seconds of their time to check out what you’re saying.  Therefore, make it a quick and easy experience.  Don’t put long piece of writing or irrelevant information on your website or social networks.  Having the website has definitely helped the brand by giving it a professional feel.  At the end of the day, I’m still just this 19 year old kid running the brand out of my dorm, but I’ve had people tell me that their first impression was that the brand was a major company and run by adults.  It’s always cool to see people’s reactions when they hear that, and it just goes to show what I said earlier.  The Internet is a powerful tool; take advantage of it.

SocialToro - BurassiBanner

8)

ST | What is the message you would want to give to an aspiring business owner, hesitant to enter the digital marketing arena?

BA | The world is yours, honestly.  Whatever you want to create, it’s possible.  Plan your work then work your plan.  Don’t take shortcuts and stay patient. And also… dream BIG.

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As always, make sure to be a part of our community and engage with Greg from Burassi through his social media links below!

http://www.burassi.com

Twitter: @burassiapparel

Instagram: @burassiapparel

Facebook: BurassiApparel

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About the Author:

Julio Resendez is the owner and founder of SocialToro.com a web, logo, creative marketing, and consultation company based in Houston, Texas. His roots are founded by working with two successful record labels and his knowledge in guerrilla marketing led him to start SocialToro and help small businesses, companies, and individuals grow a following. He can be found on his blog writing about the intricacies of web developing, creative marketing, and holding weekly interviews with successful young entrepreneurs.

OUT NOW: New York City The Album – Troy Ave #BSB #W2TM

It seemed like just yesterday Ave. said he was gonna drop an album then we watched it happen, no major distribution or promotion just an independent label hard work & grind. So far as the album goes its moving up the charts on iTunes an he is starting to get the recognition he deserves. In the pictures below is 3 options of how you can support the BSB movement. You can purchase the album through iTunes store link here &  free download on datpiff or get the powder pack.

photo 3

FREE DL Link

Powder pack